About Company: 

Sun South is a company that provides aid to Medicare patients above the age of 65. It not only deals with their clinical needs, but also social and psychological needs of its patients. Sun South is going to become a DBA company and will be known as Mas Health. Mas Health is looking to become a clinically driven preventative care brand.

Research:

Mas Means More

Mas Health- Donde tu salud vale MAS

Mas means More in Spanish. As they deal mostly with the Hispanic population, this name would appeal more to the target audience, than Sun South.

The name Mas Health is also a more symbolic word in a multicultural way. The Patients are expecting more, more of everything. The goal is to live up to the name. They are looking to: 

1. Provide more help to the clients.

2. Increase the visibility of their health teams within their medical centers, while they add specialists at the medical centers.

4. Add more clinical process services within the centers

5. Add dental care to the centers, which the other practices with a similar plan do not offer.

Project Timeline: 2 Weeks